Aude Bousser is the Luxury Retail practice leader for Actavia, focused on brand strategy, marketing and commercial development in the Greater China region.
Her work centres on developing and optimizing the distribution network for brands wanting to enter the greater China market. Aude has worked with over 30 brands, helping them penetrate and establish a retail footprint in Greater China. She has an extensive professional network in Asia including shopping mall landlords, retailers, distributors and investors.
Aude has worked 20 years in retail in Asia, before joining Actavia as:
- CEO of LBB Asia (Luxury Brand Building)
- Marketing & Communication Director for Van Cleef & Arpels
- Jewelry Marketing Manager for Boucheron
- Product Manager for Cartier
Masters Degree in Business Administration and Finance from emlyon Business School